Women's Development

sarah ali choudhury

Sarah Ali Choudhury

My name is Sarah Ali Choudhury, Bournemouth based Mother of 4 and an Indian Chef. I create real, home cooked Indian food and I was recognised in 1996 as the first Indian female to run an Indian restaurant at the age of 20 years.


Are you still waiting to be caught out?

How often do you have these thoughts playing out in your head?

  • I'm not good enough
  • I'm about to be exposed for the phoney I really am
  • It was a lucky fluke that I got this job

Do you think you have to work twice as hard as everyone else to prove your worth?

The good news is - you are not alone, the bad news? This negative thinking will not help build your confidence and self-esteem; comparing yourself to others who you believe are better, smarter, more accomplished will only keep you in that state of stress and anxiety. But there are ways to conquer these feelings and enjoy your hard-earned successes.


At Last - Summer’s Over!

I don’t suppose there are many children pleased that the summer holidays are finally over and they are back to school - well maybe a few, but there’s a good chance that many working Mums (and Dad’s) are relieved that the constant juggling of work and lengthy school holidays has come to an end.

None more so than the women who run their own businesses from home, many of whom have made this choice because of the flexibility it offers when working and caring for children.

How do you still hit those targets, stay in the creative zone or simply deliver on orders with little (or big) people interrupting the flow? (Answers on a postcard please)


Learn to say No at work

Are you a Flossie?

There's usually at least one Flossie in every organisation, often one in every family and they are much more likely to be a women than a man. (apologies to the Florences and Flos out there)

She thinks that if she continues to do a good job and works hard enough she will be noticed, get that promotion and pay rise. If the promotion doesn't come, then she thinks that just means she needs to work harder, train more people - Flossie is holding the place together.


Women’s Development

Building Personal Confidence

A lack of confidence and low self-esteem are two of the most common themes raised with me by women in coaching or personal development conversations.

Confidence is a state of mind, something that we project to others, what we want them to see; whereas self-esteem is how we feel. If you are in business, whether working for yourself or others, personal confidence will impact on your business success. People buy from confident people, if you don’t have confidence in yourself, your product or your services, performance will suffer. Poor performance then breeds low confidence … it’s a vicious circle!


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